Author Archives: S0W381610

Why Should A Company Rebrand?


Companies invest a lot of money and effort into building a brand. So why rebrand? Companies have to be diligent about what is happening with their brand and the current business environment.  Reasons for rebranding range from negative brand reputation to loss of brand relevancy to legal disputes over the ownership of a brand name.… Read More

Marketing Alternative Fuels To The Trucking Industry

Showroom at ACT Expo 2015

Expo Showroom at ACT 2015 Photo Credit:

I recently attended the ACT Expo 2015 (Alternative Clean TransportationExpo) held in Dallas, the industry’s largest clean fleet expo. Conversations ranged from topics such as the best options for alternative fuel, to the introduction of driverless trucks, and how the price of oil could affect the economy.

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From Oil & Gas to Shipping (Growth Opportunities in Houston)


Skyline of downtown Houston – credit: Visit Houston

The oil price dive is still impacting the market in loss of rigs, jobs and non-crucial services in the first quarter of 2015. If you are in an industry that is not legislated as a necessity, you are probably looking to see what’s next on your horizon.

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S.O. CREATIVE Wins Big at the BMA Houston 2014 Lantern Awards Ceremony

2014 BA Houston Lantern AwardsThe results are in and we had an amazing time celebrating them! S.O. CREATIVE has won two Lantern Awards and one Award of Excellence at BMA Houston’s 2014 Lantern Awards ceremony. S.O. CREATIVE entered three of their recent strategic B2B marketing work in these following categories:

Internal Communications Strategy


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