Advertising and Marketing News

Why Should A Company Rebrand?

By: S0W381610 Posted on: January 5, 2016 9:49 am -

Companies invest a lot of money and effort into building a brand. So why rebrand? Companies have to be diligent about what is happening with their brand and the current business environment.  Reasons for rebranding range from negative brand reputation to loss of brand relevancy to legal disputes over the ownership of a brand name. […]

Marketing Alternative Fuels To The Trucking Industry

By: S0W381610 Posted on: July 21, 2015 3:58 pm -

I recently attended the ACT Expo 2015 (Alternative Clean TransportationExpo) held in Dallas, the industry’s largest clean fleet expo. Conversations ranged from topics such as the best options for alternative fuel, to the introduction of driverless trucks, and how the price of oil could affect the economy. Act Expo 2015 Take Aways: T Boone Pickens, […]

From Oil & Gas to Shipping (Growth Opportunities in Houston)

By: S0W381610 Posted on: March 17, 2015 2:22 pm -

The oil price dive is still impacting the market in loss of rigs, jobs and non-crucial services in the first quarter of 2015. If you are in an industry that is not legislated as a necessity, you are probably looking to see what’s next on your horizon. There are quite a few industries affected by […]

S.O. CREATIVE Wins Big at the BMA Houston 2014 Lantern Awards Ceremony

By: S0W381610 Posted on: December 26, 2014 3:54 pm -

The results are in and we had an amazing time celebrating them! S.O. CREATIVE has won two Lantern Awards and one Award of Excellence at BMA Houston’s 2014 Lantern Awards ceremony. S.O. CREATIVE entered three of their recent strategic B2B marketing work in these following categories: Internal Communications Strategy Email Campaign Themed Special Event Internal […]


By: Sherri Oldham Posted on: November 13, 2014 2:03 pm -

S.O. CREATIVE recently submitted four B2B entries into BMA Houston’s 2014 Lantern Awards of Texas and three were chosen to be included into the winner’s circle to go on and win a Lantern Award or an Award of Excellence! The three entries feature strategic B2B marketing in: Email Campaign, Internal Communications Strategy and Themed Special […]

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