Integrated Rebranding Campaign Success Story
A company with a proud history of Navy Shipbuilding, Avondale was ready to pursue modular engineering and construction opportunities in the commercial energy infrastructure market. To demonstrate the company’s ability across upstream, midstream and downstream disciplines, S.O. CREATIVE redesigned Avondale’s website and developed an integrated online and print campaign that highlighted the company’s unique capability to serve the infrastructure needs of all energy markets.
The campaign delivered exceptional results, with the new Avondale website receiving 5,000 hits in its first few days of being online. Moreover, the campaign repositioned Avondale as a modular engineering and construction company of choice for the energy market. The campaign delivered over 1,200,000 impressions with 700-plus clicks to the newly designed website.
This Integrated Campaign, consisting of print and online advertising, was recognized in 2013 by the Houston Business Marketing Association, winning an award of excellence.