Digital Brand Campaign Success Story
To change the market perception of GTC as a small niche technology provider, S.O. CREATIVE developed a bold campaign based on the overarching theme of “RE-THINK” to instantly grab the target market’s attention and compel them to reevaluate what they had previously thought of the company. Each ad highlighted a specific GTC attribute, such as “ReThink Innovation”, “ReThink Customization” and “ReThink Optimization”.
The campaign delivered excellent results for GTC, providing the company with a new look and a solid messaging platform that extended across print and online mediums. Within three months of the new website going live there have been over 3,000 visitors with 67% being new visitors and 33% being return visitors. In a four month period GTC has had over 500 articles, white papers, e-newsletters, and company brochure downloads with over 700 clicks on the online ad campaign.
This digital brand campaign consisted of online banner ads and a website redesign. The website redesign and online banner ads were recognized with an award of excellence from the Houston chapter of the Business Marketing Association in 2013. The online banner ads also took home a Crystal at the 2014 Houston chapter American Marketing Association’s Crystal Awards.