Rebranding and Print Ad Development Success Story
The 100% Biodegradable ad for Zyme-Flow® almost immediately delivered a 10% increase in leads for the business from the publication in which it appeared. The ad ran three times and received 380 leads. The bold look of the ad garnered extremely positive reviews from clients. Clients saw its breakthrough potential within the category, and appreciated the ad’s international flavor, as 90% of their market is overseas.
This full page print ad was part of a rebranding campaign that won the Hydrocarbon Processing® Ad Effect Award and a coveted American Marketing Association Crystal Award in 2012.