Internal Themed Event For Logistics Company

FleetPride is an organization with 250 locations across the nation. Every year they hold a Kickoff Meeting to reunite the talent and expertise of their national team.

Sales and operations employees, many of them new, came from around the country to learn about the company’s initiatives, attend product training from national vendors, provide feedback and interact with team members.

S.O. CREATIVE was asked to conceptualize and develop a theme, logo, collateral, environmental graphics and intro video for the FleetPride 2015 Kickoff Meeting. Building on the dedication of FleetPride employees and the brand name, we developed the theme of “Powered by Pride” which set the stage for all creative assets.

Authenticity was critical in creating all communication elements used at the event. To that point, we developed environmental graphics that utilized FleetPride employees supported by the line, “We Are Transformed by Pride”. The images of the people were integrated with images of products and facilities to further enhance the idea of pride and expertise.

Recognitions for Themed Events

This project took home a coveted Lantern Award at the Texas 2015 Business Marketing Association Lantern Awards.

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