Rebranding and Package Design
FleetPride, a heavy duty truck and trailer parts company, had six different exclusive brands. To create a stronger presence for their exclusive brands parts offerings, they chose to consolidate their entire line of six exclusive brands under a single brand – OTR. As a result, a new brand image was required that would communicate this change.
S.O. CREATIVE cleaned up the original logo and developed a new tagline that reflects the brand of heavy duty experts and products: Expertise Built-in.
We also developed a series of icons that served as a labeling system for the various OTR product lines. These icons were used to create a graphic pattern incorporating the OTR name, which served as a motif and visual branding system for the new OTR materials.
In addition to the rebranding and packaging design, we also created a full page print ad and corresponding online units to introduce the new OTR.
This project received an Award of Excellence from the Texas 2015 Business Marketing Association Lantern Awards.