"Changing minds bit by bit..." Halliburton's drill bit brand messaging campaign

Product Messaging Print Ad Development

S.O. CREATIVE assisted an international powerhouse needing a fresh approach to their drill bit product. The solution was a strategy created around a simple yet strong brand message: “Changing minds bit by bit by bit…”. Simple and memorable, the effort communicated how drillers could change the way they work by having customizable drill bits for different environments.