During the coronavirus (COVID-19) pandemic, more people are online than ever before. When they go to your website, will it drive them into your marketing funnel and create quality leads? When the economy was good, you may have been able to get by with an underperforming website. Your sales reps could do a lot of the […]
Thought Leadership on B2B Brand Development and Marketing Communications
Try not to think of the current economic downturn as the end of days but rather as a natural economic disruption (albeit a large one). The economy has a history of naturally expanding and contracting. If you’ve lived long enough, you’ve been through at least one large economic upset, such as the 2008 financial crisis. […]
Your small to medium-sized business doesn’t have an excuse anymore. We’ve all been living in a digital world for more than two decades now. Your customers are all online and expect you to have a digital presence. And you probably do too. But does it really work for you? And more important does it work for your customers? […]
So your company has a logo and a website, and you have a steady stream of work from a small, solid base of customers. Why do you need to spend money on your “brand”? You don’t. If you’ve achieved your goal of being a company with a logo and a website that has a steady stream […]
Just as people can be larger than life, a brand can do the same. Creating a brand with an authentically strong character that can stand beside the big boys is central to success. And the good news is, even smaller brands who think that branding takes deep pockets or a chain of national offices can do it. With a solid brand […]
Branding today is more than just a name and symbol, branding has evolved into a more complex and important matter when it comes to delivering a company’s message. But before we go into the details, it’s important to get this out of the way first: Your company’s logo is extremely important. It’s a symbol for […]
Building your brand is a crucial part of developing your business. It’s the foundation for giving your company a voice, identity, value, and awareness among potential customers. Branding is all about perception. How your target audiences perceives you and what they think of you can make all the difference in growing your business.
Is your brand look, feel and messaging consistent with who you are today? Or is it out of date and off the mark? Things change quickly in the business world and if your brand doesn’t match your brand promise and differentiators, then it’s definitely time to refresh. Brand updates are crucial to keeping your brand relevant to consumers. What worked last year doesn’t necessarily work this year.