Here’s what you need to think about before moving forward
Is your brand look, feel and messaging consistent with who you are today? Or is it out of date and off-the mark? Things change quickly in the business world and if your brand doesn’t match your brand promise and differentiators, then it’s definitely time to refresh. Brand updates are crucial to keeping your brand relevant to consumers. What worked last year doesn’t necessarily work this year. Think of a brand refresh as more of a facelift, leveraging existing brand equity while expanding the look, feel and messaging with fresh treatments and positioning.
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