Like anything that’s worthwhile, branding takes time, energy, thoughtfulness and a tad of patience. In the branding process, you want to poke and prod until you get to the core of the brand. Then, get busy articulating your brand’s messaging and creating your brand’s look and feel. So, what are the steps involved? […]
Just as people can be larger than life, a brand can do the same. Creating a brand with an authentically strong character that can stand beside the big boys is central to success. And the good news is, even smaller brands who think that branding takes deep pockets or a chain of national offices can do it. With a solid brand […]
Let’s get this out of the way first: your company’s logo is extremely important. It’s a symbol for your company that your audience can quickly recognize. A logo is a tool to help communicate a brand and represent a brand. However, smart marketers know branding is much more than a logo. So what is a brand? Your brand is your […]
Building your brand is a crucial part of developing your business. It’s the foundation for giving your company a voice, identity, value, and awareness among potential customers. Branding is all about perception. How your target audiences perceives you and what they think of you can make all the difference in growing your business.
We’ve all heard it before. A company says, “Why should I spend money on branding?” The answer is simple: because it increases the bottom line. Let’s start with the obvious. Nobody will buy from you if they don’t know you exist. Now, let’s move to more ways branding can increase your bottom line. First, branding builds customer loyalty.
Is your brand look, feel and messaging consistent with who you are today? Or is it out of date and off the mark? Things change quickly in the business world and if your brand doesn’t match your brand promise and differentiators, then it’s definitely time to refresh. Brand updates are crucial to keeping your brand relevant to consumers. What worked last year doesn’t necessarily work this year.
Companies invest a lot of money and effort into building a brand. So why rebrand? Companies have to be diligent about what is happening with their brand and the current business environment. Reasons for rebranding range from negative brand reputation to loss of brand relevancy to legal disputes over the ownership of a brand name.
I recently attended the ACT Expo 2015 (Alternative Clean TransportationExpo) held in Dallas, the industry’s largest clean fleet expo. Conversations ranged from topics such as the best options for alternative fuel, to the introduction of driverless trucks, and how the price of oil could affect the economy. Click further to see our take-aways.