Building your brand is a crucial part of developing your business. It’s the foundation for giving your company a voice, identity, value, and awareness among potential customers. Branding is all about perception. How your target audiences perceives you and what they think of you can make all the difference in growing your business.
We’ve all heard it before. A company says, “Why should I spend money on branding?” The answer is simple: because it increases the bottom line. Let’s start with the obvious. Nobody will buy from you if they don’t know you exist. Now, let’s move to more ways branding can increase your bottom line. First, branding builds customer loyalty.
Is your brand look, feel and messaging consistent with who you are today? Or is it out of date and off the mark? Things change quickly in the business world and if your brand doesn’t match your brand promise and differentiators, then it’s definitely time to refresh. Brand updates are crucial to keeping your brand relevant to consumers. What worked last year doesn’t necessarily work this year.
Companies invest a lot of money and effort into building a brand. So why rebrand? Companies have to be diligent about what is happening with their brand and the current business environment. Reasons for rebranding range from negative brand reputation to loss of brand relevancy to legal disputes over the ownership of a brand name.
I recently attended the ACT Expo 2015 (Alternative Clean TransportationExpo) held in Dallas, the industry’s largest clean fleet expo. Conversations ranged from topics such as the best options for alternative fuel, to the introduction of driverless trucks, and how the price of oil could affect the economy. Click further to see our take-aways.
The oil price dive is still impacting the market in loss of rigs, jobs and non-crucial services in the first quarter of 2015. If you are in an industry that is not legislated as a necessity, you are probably looking to see what’s next on your horizon. There are quite a few industries affected by the fickleness of oil prices.
The results are in and we had an amazing time celebrating them! S.O. CREATIVE has won two Lantern Awards and one Award of Excellence at BMA Houston’s 2014 Lantern Awards ceremony. S.O. CREATIVE entered three of their recent strategic B2B marketing work in these […]
S.O. CREATIVE recently submitted four B2B entries into BMA Houston’s 2014 Lantern Awards of Texas and three were chosen to be included into the winner’s circle to go on and win a Lantern Award or an Award of Excellence! The three entries feature strategic B2B marketing in […]