Building your brand is a crucial part of developing your business. It’s the foundation for giving your company a voice, identity, value, and awareness among potential customers. Branding is all about perception. How your target audiences perceives you and what they think of you can make all the difference in growing your business.
We’ve all heard it before. A company says, “Why should I spend money on branding?” The answer is simple: because it increases the bottom line. Let’s start with the obvious. Nobody will buy from you if they don’t know you exist. Now, let’s move to more ways branding can increase your bottom line. First, branding builds customer loyalty.
Is your brand look, feel and messaging consistent with who you are today? Or is it out of date and off the mark? Things change quickly in the business world and if your brand doesn’t match your brand promise and differentiators, then it’s definitely time to refresh. Brand updates are crucial to keeping your brand relevant to consumers. What worked last year doesn’t necessarily work this year.
Companies invest a lot of money and effort into building a brand. So why rebrand? Companies have to be diligent about what is happening with their brand and the current business environment. Reasons for rebranding range from negative brand reputation to loss of brand relevancy to legal disputes over the ownership of a brand name.
I recently attended the ACT Expo 2015 (Alternative Clean TransportationExpo) held in Dallas, the industry’s largest clean fleet expo. Conversations ranged from topics such as the best options for alternative fuel, to the introduction of driverless trucks, and how the price of oil could affect the economy. Click further to see our take-aways.
The oil price dive is still impacting the market in loss of rigs, jobs and non-crucial services in the first quarter of 2015. If you are in an industry that is not legislated as a necessity, you are probably looking to see what’s next on your horizon. There are quite a few industries affected by the fickleness of oil prices.
Marketing today is trading its traditional roots for an advancement in tech savvy tools. Marketers not only have to be wordsmiths, but also search engine crusaders. We’ve all heard “content is king”. This is the case for 73% of B2B businesses that have a marketer who oversees content marketing strategy. White papers are playing a […]
Social Media has come a long way, from everyone’s number one friend, Tom Anderson founder of Myspace to the multi-billion dollar hoodie and jeans poster boy for Facebook, Mark Zuckerberg. It wasn’t always easy for these innovative leaders. Brands didn’t come flocking to these social media platforms as quickly as the users did. However, with […]