The oil price dive is still impacting the market in loss of rigs, jobs and non-crucial services in the first quarter of 2015. If you are in an industry that is not legislated as a necessity, you are probably looking to see what’s next on your horizon. There are quite a few industries affected by the fickleness of oil prices.
The results are in and we had an amazing time celebrating them! S.O. CREATIVE has won two Lantern Awards and one Award of Excellence at BMA Houston’s 2014 Lantern Awards ceremony. S.O. CREATIVE entered three of their recent strategic B2B marketing work in these […]
S.O. CREATIVE recently submitted four B2B entries into BMA Houston’s 2014 Lantern Awards of Texas and three were chosen to be included into the winner’s circle to go on and win a Lantern Award or an Award of Excellence! The three entries feature strategic B2B marketing in […]
S.O CREATIVE had the pleasure of attending the Houston Interactive Marketing Association’s (HiMA) IS14 Conference: Pros and Cons, at the University of Houston. The event focused on the benefits of content marketing for both B2B and B2C industries. Each presentation focused on content, context or concept. S.O. CREATIVE was joined by other marketers in the Houston […]
Marketing today is trading its traditional roots for an advancement in tech savvy tools. Marketers not only have to be wordsmiths, but also search engine crusaders. We’ve all heard “content is king”. This is the case for 73% of B2B businesses that have a marketer who oversees content marketing strategy. White papers are playing a […]
Social Media has come a long way, from everyone’s number one friend, Tom Anderson founder of Myspace to the multi-billion dollar hoodie and jeans poster boy for Facebook, Mark Zuckerberg. It wasn’t always easy for these innovative leaders. Brands didn’t come flocking to these social media platforms as quickly as the users did. However, with […]
November, 2013 Houston,TX — S.O. Creative, a local brand development, advertising and design agency, helps its clients drive business through the power of ideas. This idea based company has been recognized by some of the advertising industries highest awards and recognition.
I spend a lot of time searching through enewsletters, blogs and online ads. It feels a lot like more of the same. Now that content (used to be copy) is king, great ideas tied to brands would appear not to be so important. I guess that is why all the enewsletters,blogs and 350×250 ads are starting to look the same. I would also guess that is why I have a hard time really getting a brand niched into my brain.